At Dreamforce 2023, Salesforce introduced Life Sciences Cloud, a secure, end-to-end, purpose-built platform for the life sciences industry spanning clinical to medical to commercial domains.
Life Sciences Cloud is designed to improve the processes of Pharmaceutical and Medical Technology organizations. This solution accelerates drug and device development, improves patient retention throughout the clinical trial process, and harnesses AI to deliver personalized customer experiences.
Why is this important for pharma and medtech companies? As pharma and medtech companies grapple with aging legacy systems, Salesforce’s new Life Sciences Cloud offers a streamlined, AI-powered solution to modernize their operations.
Salesforce breaks down their Life Sciences Cloud solutions into three process categories: different buckets:
Commercial Operations
- Manage the commercial lifecycle relating to contract compliance, pricing, inventory, and more.
- Improve front and middle office processes using AI and data-driven, real-time omnichannel Healthcare Provider engagement across sales and marketing.
- Specific Use Case: Simplify Planning for MedTech Sales: Use intelligent rebates, pricing, discounts, and real-time analysis of opportunities for greater performance. Leverage AI to conduct proactive outreach about upcoming expirations and up-sell opportunities.
Clinical Operations
- Set up and execute efficient trials, to support participants, clinical sites, studies, and sponsors.
- Simplify advanced therapies and personalized medicine to promote safety and optimal outcomes.
- Specific Use Case: Optimize HCP Engagement: Securely connects patient data from Data Cloud into a unified, real-time profile. This enables Pharma and MedTech companies to identify potential patient or trial risks, and mitigate them. It also provides comprehensive patient segmentation for new clinical trials or care programs.
Pharma CRM
- Interact with stakeholders using medical, legal, and regulatory approved digital content.
- Utilize automation to connect everyone in the pharma ecosystem, breaking data silos and delivering curated, therapy-specific support programs.
- Specific Use Case: Optimize HCP Engagement: Improve your engagement with healthcare professionals through intelligence-driven experiences. Connect sales, marketing, and prescribing behavior into a unified view to drive dynamic, personalized engagement. Package important information in a personalized portal with chat bots and AI-curated content.
Why Now? Consider Life Sciences Cloud Today!If you are a Healthcare company looking to manage and optimize your operations, improve collaboration and accelerate innovation through a modern and flexible technology infrastructure, then Life Sciences Cloud could be for you!
Additionally, Veeva is moving its CRM product off the Salesforce platform and onto its own Veeva Cloud, existing Veeva CRM customers now face a problem that Life Sciences Cloud could solve.
This leaves existing Veeva CRM customers have two options:
- Stay with Veeva and migrate to a brand new CRM platform on Veeva Systems
- Move to Salesforce Life Sciences Cloud and maintain the back-end infrastructure, familiar user-interface, and app navigation
Migrating to the Life Sciences Cloud on the Salesforce Platform gives you the chance to upgrade, instead of starting from scratch. This shift comes with unique tools to make the Data Migration process easier.
Have questions about the differences between Life Sciences Cloud vs Health Cloud? We can help with that! Set up time to talk to an expert here.
*Salesforce study: HLS B2B Report